Money is very, very important. But it is the 3rd most important thing in budgeting.
Suggestion: Divide the budgeting task into four elements in priority, as follows: People, Time, Money, Non-money.
If you are the founder of a closely held business, what do you think the chances are that your business will survive into the next generation? The answer is only about 1 in 3 or 4. In other words, fewer than 30% of small businesses survive into the second generation, and it gets worse. The chances of your firm surviving into the grandchildren’s generation are fewer than 1 in 7!
One of my favorite magazines is The New Yorker. I'd like to say the main reason is because of the thoughtful, cogent, and provocative articles. Really, the magazine is very good. But that's not the reason.