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© 2019 by Fair Anderson & Langerman

  • Fair, Anderson Langerman

CAN THE LATEST IPHONE UPDATE ACTUALLY HURT SALES?

Depending on your industry and how you connect with consumers, the answer could be yes. DealerRefresh recently published an article offering details on the iphone's call screening features.


In summary, if a phone number isn't in Contacts, Recents, or from Siri Suggestions, it will go straight to voicemail without ringing. For industries like car dealerships this could directly impact sales. Here's a direct excerpt from the DealerRefresh article, "DealerKnows analyzed over a hundred thousand leads and released a wealth of data at the last two DrivingSales Executive Summits. One relevant piece of data we uncovered is that something as simple as having a phone conversation with an Internet lead prospect increases their likelihood to buy 7x more than if no phone conversation was had. Connectivity with customers plays a major factor, and iPhone technology is taking this away."


Click the link below to read the full article and learn about some simple solutions.

https://www.dealerrefresh.com/what-happens-when-customers-stop-answering-the-phone-one-major-way-the-iphone-hurts-your-sales/

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